Madison Santo, Effective Cold Calling
from The Journey Podcast Hosted by AVRL
SUMMARY: In this episode of Sales Bites, host Will Jenkins speaks with Madison Santo, Growth at AVRL, about effective cold calling strategies. They discuss the importance of consistency, the need to sound casual rather than salesy, and techniques for grabbing attention in the first few seconds of a call. Madison emphasizes the significance of handling objections directly and the necessity of qualifying opportunities quickly. The conversation wraps up with encouragement for sales professionals to take action and learn through experience. TAKEAWAYS: Understanding that people are inherently lazy is crucial for cold calling. Consistency, repetition, and a defined process are key to success. Sound casual and friendly to engage prospects effectively. Start cold calls with a monetary value to grab attention. Your best salespeople are often your best customers. Avoid sounding overly salesy; keep your tone neutral. Respond directly to objections like 'send me an email' to maintain control of the conversation. Qualify or disqualify opportunities quickly to save time. Sales professionals should prioritize cold calling every day. Just get out there and start making calls to learn and improve. CHAPTERS: 00:00 Introduction to Sales and Guest Background 02:36 The Art of Cold Calling 08:31 Effective Cold Calling Techniques 11:48 Handling Objections and Closing the Deal 17:32 Final Thoughts and Encouragement EPISODE CREDITS: Host, Will Jenkins Creative Director, Erin Sweeney Edited and mixed by Keenan McCarthy Music licensed through Envato LINKS: Be sure to follow and tag @JourneyDelivers on LinkedIn Instagram Twitter Facebook TikTok YouTube ABOUT THE JOURNEY PODCAST: Welcome to The Journey Podcast, where we talk freight, sales, tech, the market and everything in between. Hosted by Will Jenkins, CEO and Founder of Journey, this show pulls from years of building & scaling freight brokerages along with the work our team does with hundreds of clients. We break down how brokers grow, how teams sell, how leaders hire, and what it takes to perform at a high-level in this industry.
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In this episode of Sales Bites, host Will Jenkins speaks with Madison Santo, Growth at AVRL, about effective cold calling strategies. They discuss the importance of consistency, the need to sound casual rather than salesy, and techniques for grabbing attention in the first few seconds of a call. Madison emphasizes the significance of handling objections directly and the necessity of qualifying opportunities quickly. The conversation wraps up with encouragement for sales professionals to take action and learn through experience.
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