Madops Podcast Ep. 3 | Account-Based Engagement & the fallacy of job titles

This week MadKudu Co-Founder & Chief Revenue Officer Francis Brero & I talk about how optimizing for a single metric like conversion, activation or meetings generated can lead to friction in the customer journey. During this episode, we'll cover: 1) How customer-facing teams traditionally optimize the funnel by metric 2) How this breaks down the customer journey: conversion vs. activation 3) What is Account-Based Engagement? 4) How ABE affects teams Questions? Find us on Twitter --> twitter.com/madkudu LinkedIn --> linkedin.com/company/madkudu Facebook --> facebook.com/getMadKudu MadKudu --> madkudu.com Sales SLA blog post --> blog.madkudu.com/?p=661&preview=true

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This episode is 13 minutes long.

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This episode was published on July 12, 2018.

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