PODCAST · business
The MadOps Podcast
by MadKudu
The MadOps Podcast focuses on Marketing Operations and its role in creating a frictionless customer journey. Co-hosted by MadKudu's Francis Brero & Liam Boogar, join us as we cover the relationship between Marketing Operations and critical product, marketing and sales functions & best practices.
Episodes
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Madops Podcast Ep. 5 | The Frictionless Customer Journey
This week MadKudu Co-Founder & Chief Revenue Officer Francis Brero & I talk about the frictionless customer journey. During this episode, we'll cover: 1) What is a frictionless customer journey? (i.e: Buying an Engagement Ring) 2) How to identify friction in the customer journey? 3) How Friction...
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Madops Podcast Ep. 4 | How Lead Scoring Should Serve SDRs
This week MadKudu Co-Founder & Chief Revenue Officer Francis Brero & I talk about the complex relationship that SDRs have with Lead Scores, why SDRs are often the first team members to reject a lead score, and how to rebuild that relationship. During this episode, we'll cover: 1) How do SDRs see...
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Madops Podcast Ep. 3 | Account-Based Engagement & the fallacy of job titles
This week MadKudu Co-Founder & Chief Revenue Officer Francis Brero & I talk about how optimizing for a single metric like conversion, activation or meetings generated can lead to friction in the customer journey. During this episode, we'll cover: 1) How customer-facing teams traditionally…
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MadOps Podcast Ep. 2 | Implementing a Sales SLA
This week MadKudu Co-Founder & Chief Revenue Officer Francis Brero & I talk about the Sales SLA, a contract between marketing & sales that creates alignment and sheds light on inefficiencies. During this episode, we'll cover: 1) What's a Sales SLA look like? 2) Why do you need one? 3) How can you...
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MadOps Podcast Ep. 1 | Funnel Analysis by Customer Fit
This week MadKudu Co-Founder & Chief Revenue Officer Francis Brero & I talk about the importance of segmenting your funnel analysis by Customer Fit. As we continue to look at how actionable lead scoring can lead to actionable insights, this session covers the importance of applying customer fit…
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ABOUT THIS SHOW
The MadOps Podcast focuses on Marketing Operations and its role in creating a frictionless customer journey. Co-hosted by MadKudu's Francis Brero & Liam Boogar, join us as we cover the relationship between Marketing Operations and critical product, marketing and sales functions & best practices.
HOSTED BY
MadKudu
CATEGORIES
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Frequently Asked Questions
How many episodes does The MadOps Podcast have?
The MadOps Podcast currently has 5 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is The MadOps Podcast about?
The MadOps Podcast focuses on Marketing Operations and its role in creating a frictionless customer journey. Co-hosted by MadKudu's Francis Brero & Liam Boogar, join us as we cover the relationship between Marketing Operations and critical product, marketing and sales functions & best practices.
How often does The MadOps Podcast release new episodes?
The MadOps Podcast has 5 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to The MadOps Podcast?
You can listen to The MadOps Podcast on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts The MadOps Podcast?
The MadOps Podcast is created and hosted by MadKudu.
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