Mads from Monetos: In-play Football Betting

In the latest SBC Podcast I am joined by Mads from the in-play football tipping service​Monetos​.In-play betting has exploded in popularity along with the 'smart phone era' and for the most part, it is seen as a very difficult nut to crack, with high overrounds, issues around data feeds and a more complex modelling task all providing challenges for serious bettors.This does have advantages and Mads and his fellow bettors have found a way to use their expertise to profit in this market for themselves and others.Alongside his betting, Mads is a former poker player and journalist so in our chat we talk about how this has shaped where he is today. Betting psychology and mentality are also topics that Mads has written extensively about. This was a brilliant chat which I got so much from - I hope you do too!Sponsor: The SBC Podcast is sponsored by Matchbook. Upon signup with Matchbook if you enter the code “SBC150”, you can get commission free for your first 150 days - which can give you even more value. https://www.matchbook.com/promo/sbc-150Useful Links: Mads' Twitter/X account: @MadsKNielsenMonetos' Twitter/X account: @BettingMonetosMonetos' WebsiteMads' article about betting psychology (in Danish - Google translate and others can quickly translate this into any language you would like to read it in): https://monetosbetting.dk/kindbergs-corner-hold-styr-paa-hovedet/Timestamps(00:00) Intro (01:12) Mads' varied professional life (02:20) Poker and getting a 'proper job' in journalism (08:00)  Monetos and Mads and his partners' vision for the business (10:15) Balancing a business and betting (& how the relate to each other) (12:05) Working in a team and finding value together(13:55) Betting In-Play, why Mads like it and why it offers some hidden benefits(17:15) Timing and the practical issues that come with having 3 'betting games' at a time!(23:00) Pricing, bookmakers' efficiency in getting things right (and where they don't!)(23:39) Challenges with data, feeds and latency in information arriving(28:34) Stoppage time and how extended extra minutes have changed the dynamic of games(30:51) Pre-match vs. In-play and which markets Mads prefers(33:00) Monetos, its performance and getting on with exchanges(33:55) Betting psychology - what is the difference between winners and losers?(40:35) Mentality in life(41:25) Mads' future plans(42:55) Where to find Mads