MadTech Daily: Alibaba Pushes ‘Chat-to-Buy’ With Qwen AI; Amazon Data Coming to Netflix Inventory Next Week; Instagram Eyes Long-Form CTV Push episode artwork

EPISODE · May 12, 2026 · 1 MIN

MadTech Daily: Alibaba Pushes ‘Chat-to-Buy’ With Qwen AI; Amazon Data Coming to Netflix Inventory Next Week; Instagram Eyes Long-Form CTV Push

from The MadTech Podcast · host ExchangeWire

On today’s MadTech Daily we cover Alibaba leaning into AI shopping with a Qwen–Taobao tie-up, Amazon data set to power Netflix ads in the UK from 18th May, and Instagram exploring long-form video on CTV. 

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MadTech Daily: Alibaba Pushes ‘Chat-to-Buy’ With Qwen AI; Amazon Data Coming to Netflix Inventory Next Week; Instagram Eyes Long-Form CTV Push

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This episode was published on May 12, 2026.

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On today’s MadTech Daily we cover Alibaba leaning into AI shopping with a Qwen–Taobao tie-up, Amazon data set to power Netflix ads in the UK from 18th May, and Instagram exploring long-form video on CTV. 

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