MadTech Daily: Google AI Overviews Harming Referral Traffic by up to 25%; Netflix more than Doubles US Upfront Commitments

from The MadTech Podcast · host ExchangeWire

On today's MadTech Daily: Google AI Overviews harming search referral traffic by up to 25%; Netflix more than doubles US Upfront commitments; and MSQ Partners rules out potential S4 Capital merger.

Episode metadata supplied by the publisher feed · Published Aug 18, 2025

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MadTech Daily: Google AI Overviews Harming Referral Traffic by up to 25%; Netflix more than Doubles US Upfront Commitments

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