MadTech Daily: Google Launches Offerwall to Boost Publisher Revenue; IAB Launches Framework to Standardise Gaming Ad Metrics

from The MadTech Podcast · host ExchangeWire

In today’s MadTech Daily, we cover Google launching Offerwall to boost publisher revenue, IAB launching a framework to standardise gaming ad metrics, Apple changing EU App Store terms with a new fee structure, and Apple and Google being told to drop the DeepSeek app by a German watchdog. We also discuss Meta facing potential daily fines over pay-or-consent model.

Episode metadata supplied by the publisher feed · Published Jun 30, 2025

Embed this episode

Attribution link and audio player

Ready to play

MadTech Daily: Google Launches Offerwall to Boost Publisher Revenue; IAB Launches Framework to Standardise Gaming Ad Metrics

0:00 2:23

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

Certified Project Management Professional: Boost Revenue Using Six Sigma | E38

May 23, 2024 ·49m

Similar Podcasts

No similar podcasts found.

Frequently Asked Questions

How long is this episode of The MadTech Podcast?

This episode is 2 minutes long.

When was this The MadTech Podcast episode published?

This episode was published on June 30, 2025.

Can I download this The MadTech Podcast episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.

URL copied to clipboard!