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MadTech Daily: Meta Hikes Ad Prices; AI Agents Cannot Act on your Behalf Without Platform Permission, Rules US Judge; IPA Unveils Agency Pricing Playbook episode artwork

EPISODE · Mar 12, 2026 · 2 MIN

MadTech Daily: Meta Hikes Ad Prices; AI Agents Cannot Act on your Behalf Without Platform Permission, Rules US Judge; IPA Unveils Agency Pricing Playbook

from The MadTech Podcast · host ExchangeWire

Today’s MadTech Daily covers Meta hiking ad fees in some European regions, a ruling from a California judge regarding AI agents, and a new Playbook launched by the IPA to help agencies with their pricing models. 

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MadTech Daily: Meta Hikes Ad Prices; AI Agents Cannot Act on your Behalf Without Platform Permission, Rules US Judge; IPA Unveils Agency Pricing Playbook

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This episode is 2 minutes long.

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This episode was published on March 12, 2026.

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Today’s MadTech Daily covers Meta hiking ad fees in some European regions, a ruling from a California judge regarding AI agents, and a new Playbook launched by the IPA to help agencies with their pricing models. 

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