MadTech Daily: Netflix Refocuses on Ads and Content After Warner Bid; IAB Sets AI Commerce Media Guidelines; WPP in Talks to Sell Burson

from The MadTech Podcast · host ExchangeWire

On today’s MadTech Daily we cover investor expectations for Netflix after its Warner bid, the IAB unveiling guidelines for AI-driven commerce media, and WPP reportedly launching talks to sell Burson, its PR arm

Episode metadata supplied by the publisher feed · Published Apr 16, 2026

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MadTech Daily: Netflix Refocuses on Ads and Content After Warner Bid; IAB Sets AI Commerce Media Guidelines; WPP in Talks to Sell Burson

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