MadTech Daily: Omnicom Tests AI Agent Media Buying; Australia Forces Big Tech to Pay for News

from The MadTech Podcast · host ExchangeWire

On today’s MadTech Daily, we look at Omnicom testing AI agents to cut out ad tech middlemen as it reports its Q1 results, Australia forcing big tech to pay for news or face a 2.25% tax, and retail media ad spend seeing 30.5% growth in Q4 2025.

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This episode was published on April 30, 2026.

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