MadTech Daily: Publicis buys LiveRamp; Netflix Expands Ad Tier

from The MadTech Podcast · host ExchangeWire

In today’s Digest, we cover Publicis’ purchase of LiveRamp, Netflix debuting new ad markets, podcast inventory, and vertical video ads. We also discuss WBD betting on agentic advertising ahead of its Paramount merger and AI driving 129% growth for ‘meaningful’ brands.

Episode metadata supplied by the publisher feed · Published May 18, 2026

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MadTech Daily: Publicis buys LiveRamp; Netflix Expands Ad Tier

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