MadTech Daily: TikTok Lowers its Walled Garden Walls; Amazon Opens Pre Bid Adapter Beta; Lords Back UK Under 16s Social Media Ban

from The MadTech Podcast · host ExchangeWire

On today's MadTech Daily we cover TikTok using Pixels to track performance beyond its platform, Amazon launching Prebid Adapter Beta to connect ad demand, and UK Lords backing social media ban for under-16s.

Episode metadata supplied by the publisher feed · Published Jan 23, 2026

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MadTech Daily: TikTok Lowers its Walled Garden Walls; Amazon Opens Pre Bid Adapter Beta; Lords Back UK Under 16s Social Media Ban

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