MadTech Daily: Uber Boosts $2bn Ad Business; EA Launches In-Game Advertising

from The MadTech Podcast · host ExchangeWire

In today’s MadTech Daily, we look at Uber expanding its advertising business beyond its own apps, Electronic Arts launching an in-game advertising platform, and Walmart expanding retail media measurement across YouTube campaigns.

Episode metadata supplied by the publisher feed · Published Jun 17, 2026

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MadTech Daily: Uber Boosts $2bn Ad Business; EA Launches In-Game Advertising

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