MadTech Daily: WPP Courts Businesses with Self-Serve Platform Launch; Comcast Linear TV Goes Programmatic; The Observer Signs AI News Deal

from The MadTech Podcast · host ExchangeWire

In today’s MadTech Daily, we look at WPP launching a self-serve version of its ad platform, Comcast bringing biddable and programmatic to its linear TV offering, and The Observer signing a deal to appear on AI news platform Particle.

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This episode was published on October 27, 2025.

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