Maeve Chocolate: A New Era Beyond Seattle Chocolate Co

Maeve Chocolate isn’t just a rebrand, it’s a complete reimagining of what chocolate can be. Formerly known as Seattle Chocolate, the mother-daughter team of Jean and Ellie Thompson have transformed the brand into a storytelling engine with bold flavors, ethical sourcing, and characters that bring each bar to life. Discover how this Pacific Northwest staple is setting a new standard for chocolate with every bite.In this episode, you’ll learn how Maeve built a brand identity during a major transition, how they use storytelling and design to win attention in retail, and what it takes to lead with purpose in a legacy business. We’ll break down the strategy behind their bold new direction, and offer insights for anyone navigating a rebrand, a family business, or a saturated market.