Maggie Adhami-Boynton, CEO & Founder of ShopThing: $10 Million Raised to Power the Future of Live Video Commerce

In today's episode of Category Visionaries, we speak with Maggie Adhami-Boynton, Founder & CEO at ShopThing, a live video commerce platform that's raised $10 Million in funding, about the future of live shopping and how the experience is set to get a whole lot more exciting. ShopThing functions as a live shopping marketplace where people can engage with and purchase from their favorite designers and creators through a seamless app interface complete with chatting, emojis, and all the audience interaction missing from traditional shopping channels. We also speak about Maggie’s more than decade-long career in the tech space, building solutions and applications for everyone from banks to quick service restaurants, how being a micro-influencer led her to found a whole new business based entirely around her passion, why a new way of live shopping is overhauling the old ‘shopping channel’ model, and why ShopThing’s approach is empowering brand partners without losing curated control. Topics Discussed: Maggie’s tech background as the backdrop for founding her first tech company How a personal passion for fashion and micro-influencing dovetailed with the commercial opportunity of a live shopping app How ShopThing positions itself as a new way to engage with and purchase from people's favorite creators via a more immersive experience The challenge of attracting brand partners to a new platform, and how ShopThing overcame this early stage hurdle The future of live streaming beyond purely content and live shopping, and how it will shape the marketplace of tomorrow How partnerships with influencers, creators, and designers via the ShopThing platform bring benefits to everyone involved   Favorite book:  Shoe Dog