Maggie Connors, CMO of Havas Creative Network: Why Craft Still Wins Clients

Maggie Connors is the Chief Marketing Officer of Havas Creative Network, one of the major global creative networks inside Havas. In this episode, she shares the journey that took her from art student to global marketing leader, and why she believes craft and creativity are still what win clients in an industry racing toward automation and AI.What the Conversation CoversMaggie's career journey, from a hands-on studio internship to nearly seventeen years at Arnold and roles at JWT and DeutschHow she thinks about creativity, brand, and why she still doubles down on the craftThe way she rebuilt marketing into a real growth engine, not an afterthought between pitchesHow she and her team approach client relationships through listening and empathyHer practical, all-in view of what AI changes for agencies, and what it never willGuest BioMaggie Connors is the Chief Marketing Officer of Havas Creative Network. She has spent her career at the center of agency growth, positioning, pitches, and partnerships, with earlier leadership roles in new business and growth at Arnold, JWT, and Deutsch. She works closely with Chief Transformation Officer Tracy Barber to build the network's global marketing story.About the PodcastCMO Journeys is a podcast from NextBigWin hosted by Christian Banach. The series features conversations with marketing leaders about the path to the C-suite, the challenges they are tackling inside their organizations, and how they evaluate agencies and strategic partners.