EPISODE · Nov 5, 2024 · 54 MIN

Magic Spoon with Maggie Barnett, Esq

from Unboxing Ecommerce: Operations Behind Online Brands

On this episode of Unboxing Ecommerce, James and Jennifer order from Magic Spoon with special guest, Maggie Barnett, Esq. Maggie is the COO of ShipHero, overseeing operational, legal, managerial, and administrative procedures. She also founded ShipHero Fulfillment (LVK) in 2019, growing it to over $80M in revenue. Why Magic Spoon?Maggie chose Magic Spoon because she wanted a healthy cereal option that still offered the nostalgic experience of traditional sugary cereals. Inside the episode there is a twist on why she chose this brand specifically. Magic Spoon: www.magicspoon.comResearch included these sourcesMagic Spoon: www.magicspoon.com/pages/our-storyWirecutter: www.nytimes.com/wirecutter/reviews/magic-spoon-cereal-reviewYahoo Finance: www.finance.yahoo.com/news/siddhi-capital-raises-135m-invest-111718550.html?guccounter=1Crunchbase: www.crunchbase.com/organization/magic-spoon/company_financialsForbes: www.forbes.com/sites/daveknox/2023/05/10/how-magic-spoon-brought-innovation-to-the-breakfast-tableModern Retail: www.modernretail.co/operations/being-everywhere-that-people-buy-and-sell-cereal-how-magic-spoon-went-from-online-only-to-wholesale-in-six-monthsFood Institute: www.foodinstitute.com/focus/85-million-to-the-clearance-bin-is-magic-spoon-doneFood Business News: www.foodbusinessnews.net/articles/23178-magic-spoon-goes-big-in-brick-and-mortarCurated Technology ListSegment: www.segment.comMalomo: www.gomalomo.comOther Sites mentionedFTID Fraud: www.startops.network/media/startops-guide-to-ftid-fraudOfflimits: www.eatofflimits.comAllulose versus Monk Fruit: www.thebalancednutritionist.com/allulose-vs-monk-fruit/Connect with Maggie:www.shiphero.comwww.linkedin.com/in/maggiembarnett_______________Have a brand/shopping experience you want us to review? Send us a message at [email protected] Connect with James Marks:www.linkedin.com/in/jameslmarkswww.withtrivial.com Connect with Jennifer Yates:www.linkedin.com/in/jenniferayateswww.workwithroux.com_______________ Coverart imagined and designed by our friend, Melissa Dettloffwww.melissadettloff.com

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This episode was published on November 5, 2024.

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