Magiktea: Julian Tcherassi episode artwork

EPISODE · Mar 27, 2026 · 35 MIN

Magiktea: Julian Tcherassi

from Starting Small · host Cameron Nagle

Julian Tcherassi didn’t start Magiktea trying to compete with traditional tea brands. He found something most people had never heard of — palo azul, a tree bark used for centuries as a natural kidney remedy. When brewed, it does something unexpected. It turns bright blue in the light, thanks to its high concentration of polyphenols — with studies showing it contains up to 8x more antioxidants than green tea. That discovery became Magiktea — an alkaline, caffeine-free tea built around function, not just flavor. Today, Magiktea is stocked in over 1,000 retail locations, including Erewhon, Vitamin Shoppe, Bristol Farms, Lassens, Chamberlin’s, and Fruitful Yield — growing quietly in the better-for-you beverage space. Make sure to check them out at: https://magiktea.com/   Make sure to check them out at: https://www.dangerjonescreative.com/   Check out my new book on Amazon: https://amzn.to/4kRKGTX Watch our mini-doc - Starting Small: The Raw Truth Behind Entrepreneurship and the American Dream: https://youtu.be/eHuq93wIxs0?si=eDB-ycngvWNapRLO Visit Starting Small Media: https://startingsmallmedia.org/ Subscribe to exclusive Starting Small emails: https://startingsmallmedia.org/newsletter-signup   Follow Starting Small: Instagram: https://www.instagram.com/startingsmallpod/ Facebook: https://www.facebook.com/Startingsmallpod/?modal=admin_todo_tour LinkedIn: http://linkedin.com/in/cameronnagle   Thank you to this episodes mid-break sponsor, Birdieball. It’s not your typical carpet mat — they use this aerated foam and turf setup that actually gives you a true roll, so the ball stays on line and reacts like a real green. You can customize the size, adjust speed, even add breaks and different hole setups — so you’re not just mindlessly hitting straight putts, you’re actually working on your game. I’ve got mine set up at home and it’s just made it way easier to get reps in consistently. If you’re trying to tighten up your putting without getting to the course every day, go check out BirdieBall at https://www.birdieball.com   Starting Small is powered by Riverside.fm, the AI-powered platform that lets you record, edit, repurpose,and distribute studio-quality content as easily as if you had a crew behind you. Check them out now at https://creators.riverside.com/CameronNagle

Julian Tcherassi didn’t start Magiktea trying to compete with traditional tea brands. He found something most people had never heard of — palo azul, a tree bark used for centuries as a natural kidney remedy. When brewed, it does something unexpected. It turns bright blue in the light, thanks to its high concentration of polyphenols — with studies showing it contains up to 8x more antioxidants than green tea. That discovery became Magiktea — an alkaline, caffeine-free tea built around function, not just flavor. Today, Magiktea is stocked in over 1,000 retail locations, including Erewhon, Vitamin Shoppe, Bristol Farms, Lassens, Chamberlin’s, and Fruitful Yield — growing quietly in the better-for-you beverage space. Make sure to check them out at: https://magiktea.com/   Make sure to check them out at: https://www.dangerjonescreative.com/   Check out my new book on Amazon: https://amzn.to/4kRKGTX Watch our mini-doc - Starting Small: The Raw Truth Behind Entrepreneurship and the American Dream: https://youtu.be/eHuq93wIxs0?si=eDB-ycngvWNapRLO Visit Starting Small Media: https://startingsmallmedia.org/ Subscribe to exclusive Starting Small emails: https://startingsmallmedia.org/newsletter-signup   Follow Starting Small: Instagram: https://www.instagram.com/startingsmallpod/ Facebook: https://www.facebook.com/Startingsmallpod/?modal=admin_todo_tour LinkedIn: http://linkedin.com/in/cameronnagle   Thank you to this episodes mid-break sponsor, Birdieball. It’s not your typical carpet mat — they use this aerated foam and turf setup that actually gives you a true roll, so the ball stays on line and reacts like a real green. You can customize the size, adjust speed, even add breaks and different hole setups — so you’re not just mindlessly hitting straight putts, you’re actually working on your game. I’ve got mine set up at home and it’s just made it way easier to get reps in consistently. If you’re trying to tighten up your putting without getting to the course every day, go check out BirdieBall at https://www.birdieball.com   Starting Small is powered by Riverside.fm, the AI-powered platform that lets you record, edit, repurpose,and distribute studio-quality content as easily as if you had a crew behind you. Check them out now at https://creators.riverside.com/CameronNagle

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Magiktea: Julian Tcherassi

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This episode was published on March 27, 2026.

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Julian Tcherassi didn’t start Magiktea trying to compete with traditional tea brands. He found something most people had never heard of — palo azul, a tree bark used for centuries as a natural kidney remedy. When brewed, it does something...

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