Magnesium Unpacked: Forms, Functions & Future

Magnesium is more than just another supplement—it’s a powerhouse mineral tied to over 300 biological reactions and essential for energy, sleep, and mood. In this episode of Supplement Source, Jeff Ventura talks with Traci Kantowski, VP of Global Communications at Cypress Minerals, about why magnesium demand is surging, which forms deliver the biggest benefits, and how innovation in delivery formats (from capsules to gummies to functional beverages) is reshaping the market. Whether you’re an industry pro or a wellness-minded consumer, this conversation will leave you looking at your supplement label a little differently. About the Council for Responsible Nutrition (CRN)  The Council for Responsible Nutrition (CRN), founded in 1973 and based in Washington, D.C., is the leading trade association representing the dietary supplement and functional food industry. Bringing together manufacturers, ingredient suppliers, and service providers, CRN unites its member companies around a shared commitment to science, transparency, and responsible business practices—advancing a strong, credible marketplace that supports consumer health and industry growth.In an increasingly complex regulatory and media environment, CRN serves as the industry’s front line—shaping science-based policy, defending market access, and countering misinformation. Through strategic advocacy, self-regulatory leadership, voluntary guidelines, and evidence-based communications, CRN ensures that responsible companies are recognized, protected, and positioned to innovate and compete. Learn more at crnusa.org and follow @CRN_Supplements on X and LinkedIn.