Magnet: Beyond the Logo - Why Emotional Storytelling is Key - with Charis Hawkins, Head of Brand Marketing & Communications at Magnet

This is very exciting! It’s our first ever episode of BRAND BITES: Where Marketing Meets Creativity. In this episode, we’re joined by Charis Hawkins, Head of Brand Marketing & Communications at Magnet, and our host, Laura Richards, Account Director at Ride Shotgun. In this bitesize, 25-minute podcast, they discuss: The Secret to Building a Strong Brand Identity Why Emotional Storytelling is Key Marketing Metrics and the 60:40 Rule How to Balance the Need for Creativity and ROI in Marketing Generative AI: Love it or loath it? Careers Tips for other Marketing Professionals ‌ About Magnet Magnet are one of the UK’s longest running kitchen suppliers and manufacturers - with a heritage stretching back over 100 years. Since then they have become one of the leaders in the industry with over 200 locations/showrooms nationwide. For more information on Magnet visit: ⁠https://www.magnet.co.uk/kitchens/⁠ ‌ About Ride Shotgun Ready for an agency made different? We’re Ride Shotgun. Big strategic thinking, impactful creative, content production and activation at scale. All in one place. So you can achieve more for your brand than ever before. https://rideshotgun.co.uk/