Magnetic Marketing: Social, Email and Podcasting

The online business space is shifting, and the way we market ourselves and our brands must evolve with it. In this solo episode, Jen dives deep into what’s no longer working in personal branding and marketing, the outdated strategies that are repelling audiences, and what it actually takes to grow a thriving, sustainable brand in 2025.This is a call to action for leaders and entrepreneurs who want to stand out, build genuine connections, and lead with impact—without falling into the trap of me-centric, hype-driven marketing.In this episode, we cover:The problem with "Look at me" marketing and why it’s no longer effectiveWhy service-based storytelling is the most powerful way to grow your brandThe rise of AI-generated content and how to stand out in a saturated marketWhy face-to-camera content is essential for connection and credibilityThe power of podcasting and how it has generated over $2M in revenueThe email marketing glow-up that quadrupled sales (and how to do the same)The future of authentic brand leadership and what it means to truly serveConnect with Jen:Read Magazine here: @iconicmagazine__Business Mentorship here: @becomingiconicWatch here: @theiconicmagazineAll resources: becomingiconic.co