Magnum Ice Cream on creating new use occasions

What this episode covers

If your product has a level of seasonality or occasion, then this is an episode for you. In the winter months, ice cream sales drop by up to 50% in the UK. But there are markets with harsh winters where sales don’t drop at all. So it’s not simply an issue of climate, but of behavior. We hear about what influences that behavior and the role of mental and physical availability. Thanks to Analytic Partners and to Tracksuit for supporting our show.

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Frequently Asked Questions

How long is this episode of On Strategy Showcase?

This episode is 34 minutes long.

When was this On Strategy Showcase episode published?

This episode was published on June 3, 2024.

What is this episode about?

If your product has a level of seasonality or occasion, then this is an episode for you. In the winter months, ice cream sales drop by up to 50% in the UK. But there are markets with harsh winters where sales don’t drop at all. So it’s not simply...

Can I download this On Strategy Showcase episode?

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