Mahdi & David on The Art of Selling Cybersecurity

from Bare Knuckles and Brass Tacks · host George Kamide

Mahdi Raza and David Mahdi join the podcast to talk about their new book, The Art of Selling Cybersecurity. Is selling to infosec art, science, or a bit of both? Ahead of the SiberX CISO forum at the end of the month, George K and George A dig in, and got so carried away that this interview will be split into two parts!Part 1: The bare knuckle brawl over sales tactics that suck, methods that work, and how to build trust. Subscribe today!www.bareknucklepod.com

What this episode covers

Mahdi Raza and David Mahdi join the podcast to talk about their new book, The Art of Selling Cybersecurity [https://www.amazon.com/Art-Selling-Cybersecurity-Mahdi-Raza/dp/1685835503/]. Is selling to infosec art, science, or a bit of both? Ahead of the SiberX CISO forum [https://www.siberx.org/ciso/] at the end of the month, George K and George A dig in, and got so carried away that this interview will be split into two parts! Part 1: The bare knuckle brawl over sales tactics that suck, methods that work, and how to build trust. Subscribe today! www.bareknucklepod.com [https://www.bareknucklepod.com]

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Mahdi & David on The Art of Selling Cybersecurity

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This episode was published on January 11, 2023.

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