Mahdi & David Part 2: The Art of Selling Cybersecurity

from Bare Knuckles and Brass Tacks · host George Kamide

Part 2 of our interview with Mahdi Raza and David Mahdi! What role does training play in sales success? Are we setting BDRs up for failure? How do CISOs research products? All this and audience questions!Brass Tacks: Get back to your childhood roots for persuasion How to add value when CISOs aren't ready to buy Nurturing security relationshipsSubscribe today!www.bareknucklespod.com

What this episode covers

Part 2 of our interview with Mahdi Raza and David Mahdi! What role does training play in sales success? Are we setting BDRs up for failure? How do CISOs research products? All this and audience questions! Brass Tacks: * Get back to your childhood roots for persuasion * How to add value when CISOs aren't ready to buy * Nurturing security relationships Subscribe today! www.bareknucklespod.com [https://www.bareknucklespod.com/]

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Mahdi & David Part 2: The Art of Selling Cybersecurity

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This episode is 44 minutes long.

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This episode was published on January 12, 2023.

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