Mahesh Enjeti And Darren Discuss The Challenges Facing Marketers And Their Brands

Mahesh Enjeti, Managing Directors of SIA Marketing Counsel discusses with Darren the issues facing marketers today and the important role of brand in not just providing a customer promise or proposition but to define the purpose of the business or organisation for all stakeholders and to support the value proposition of the business through tangible financial contributions to the business success. https://www.trinityp3.com/2017/03/business-challenges-facing-marketers-brands/