Mahomes’ Logo on Texas Tech Uniforms | Texas Tech Red Raiders Football News

Texas Tech’s new “Let’s Ride” uniforms, debuting Sept. 18 against Houston, are a bold move powered by Patrick Mahomes — the Chiefs QB himself. This isn’t just flashy gear; it’s a strategic branding coup, making Texas Tech the first college program to feature Mahomes’ signature Gladiator logo. The connection runs deep: Mahomes dazzled in Lubbock from 2014-2016, throwing for over 5,000 yards and 41 TDs before his NFL leap. Now, with Mahomes as a walking billboard, Texas Tech is leveraging that legacy to amplify its national profile — turning every game into a conversation starter and proving that superstar alums are more than just nostalgia; they’re marketing gold. Listen in comfort:Get a discount on a Soli Pillow: http://solipillow.com/discount/dnn. Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Report issues to [email protected]. View sources & latest updates:https://sources.thednn.ai/11470331f1c427eb