Maïder Tomasena. Copywriter en MaiderTomasena.com | Episodio 58

En el episodio de hoy tenemos el placer de entrevistar a Maïder Tomasena: una reconocida experta en copywriting, o el arte de influir en las decisiones de los demás a través de la palabra escrita. El copywriting juega un papel fundamental en todas nuestras acciones de marketing online: desde redactar un e-mail que queremos que sea abierto, hasta un Tweet que queremos que sea compartido, y por supuesto todo el proceso de persuasión que tiene por objeto generar una venta o un registro. En la charla de hoy Maïder nos va a explicar exactamente qué es el copywriting, por qué es tan importante en marketing digital y cómo aplicarlo para crear una Landing Page efectiva. No olvides visitar http://www.OscarFeito.com para aprender más trucos, técnicas y consejos de marketing online. Música (Illuminations: Reflections of Earth) cortesía de Walt Disney Records.

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This episode is 52 minutes long.

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This episode was published on January 7, 2016.

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