Mailbag Monday: Stubborn Customers, Power Index Truth, and the Sub-Zero Challenge Question

Seven questions. One mailbag. Shannon pulls them, Jon answers them live. This week's batch covers a lot of ground. A dealer who had three customers in one month come in completely wrong, refuse to listen, and buy anyway — and needed to know how to handle that without losing their mind. A dealer whose manufacturer partners keep smiling and walking away when they see the Power Index data, and wanted to know what it's actually showing that they're not willing to sit with. A listener wondering if the Appliance Buying Clarity content means Steel Cod is going direct to consumer. A loyal morning listener bummed about the switch to five days and wanting a real explanation. A new salesperson getting pushed back by the old guard on their floor and not sure what to do about it. Then the two big ones: whether anyone is ever actually going to challenge Sub-Zero and Wolf, and why the first step from mass premium up to luxury is so much harder to make happen than the step from affordable luxury up to true luxury. Jon answers all seven. Shannon reacts to most of them. New episodes every weekday. Rate and subscribe wherever you listen.