EPISODE · May 23, 2011 · 12 MIN
Mailbag – When Should I Discount?
from The Advanced Selling Podcast · host Bill Caskey and Bryan Neale: B2B Sales Trainers
Send us Fan Mail We wish there was one simple answer to the question "How do I know when to discount?" Our first instinct is to, of course, say "NEVER!" But the answer is fully dependent upon the context in which you're asking. And then, what if the customer says, "You won't get the business if you don't discount"? [...] Ready to stop competing on price? Join Bill's Insider coaching program at advancedsellingpodcast.com/insider.
What this episode covers
Send us Fan Mail We wish there was one simple answer to the question "How do I know when to discount?" Our first instinct is to, of course, say "NEVER!" But the answer is fully dependent upon the context in which you're asking. And then, what if the customer says, "You won't get the business if you don't discount"? [...] Ready to stop competing on price? Join Bill's Insider coaching program at advancedsellingpodcast.com/insider.
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Mailbag – When Should I Discount?
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