Main Character Syndrome

Picture this: you’ve just wrapped up a farm visit. The treatment plan is solid, the meds are handed over, and you drive away feeling like the hero of the day. But a week later… things haven’t gone to plan. What happened?In this episode, vet pals Danny Chambers and Dr. Gwen Rees BVSc(Hons), PhD, MRCVS unpack the story behind Gwen’s PhD research into what really happens after the vet leaves the farm. It’s a deep dive into the messy, human side of veterinary compliance—where well-intentioned plans meet the real world.Along the way, they explore the concept of main character syndrome—that little narrative glitch where we see ourselves as the protagonist in every situation—and how it might be quietly shaping how vets interact with farmers, clients, and even policymakers.With warmth, humour, and the occasional gentle roast of their own profession, Danny and Gwen explore how a more collaborative, empathetic approach could help everyone play their part better—no capes required.