Mainstream Meditation and the Million-Dollar Mindfulness Boom

Today, mindfulness meditation courses can be found everywhere from schools to prisons to sports teams. The trendy fitness apparel company Lululemon is now advertising mindful clothing for men. There’s also Mindful Meats, Mindful Mints, and Sherwin-Williams sells a paint color they call Mindful Gray. There’s even Mindful Mayo, which you can buy at your local Whole Foods for $5.99. So why has mindfulness meditation suddenly become so popular? Well, for starters, recent studies show benefits against an array of conditions both physical and mental, including helping to counter stress, chronic pain, and other ailments such as anxiety, depression, and post-traumatic stress disorder. But are there possible downsides to mindfulness being fully embraced by capitalists? As David Gelles writes in the New York Times, “With so many mindful goods and services for sale, it can be easy to forget that mindfulness is a quality of being, not a piece of merchandise.” This is the Harvard Religion Beat, a podcast examining religion’s underestimated and often misunderstood role in society. Here, I’m speaking with Chris Berlin, mediation teacher, instructor at Harvard Divinity School, and counselor to Buddhist students at Harvard. I wanted to get his insight into this mainstreaming of mediation and what he thinks the reasons are for today’s mindfulness boom. I’ll also talk to him about the potential issues faced in our new digital mindfulness landscape, as well as how small benefits can lead to lasting positive change. The Rundown 00:01 - Jon Kabat-Zinn speaking with Bill Moyers 00:36 - Birth and rise of Mindfulness-Based Stress Reduction 02:03 - Mindfulness meditation gains popularity 04:25 – Intro to the episode and to guest Chris Berlin, mediation teacher and instructor at HDS 05:59 - Mindfulness as a secular approach to traditional meditation practice 10:34 – Benefits and how mindfulness meditation has/n't changed over the years 12:21 - Explosion of the digital mindfulness landscape and possible downsides 14:45 - Whatever works for you 17:20 - Anything we do, we can be mindful about it 19:23 - Credits, connect with us, and Veritalk If you don’t already, please follow us on social and subscribe to our e-newsletter! hds.harvard.edu/news/connect Full transcript: https://hds.harvard.edu/news/2019/08/13/mainstream-meditation-and-million-dollar-mindfulness-boom Music credits: Chris Zabriskie; InSpectr (Free Music Archive)