Maisha by Esha Shah : Shark Tank India & Beyond | The Truth Behind Brand's Success | The HJ Show

In this episode of The HJ Show, host Harsh Joshi sits down with Esha Shah, the visionary founder of MAISHA – the booming handbag and fashion accessories brand that caught the nation’s attention. From building a loyal Instagram following to standing in front of the Sharks on Shark Tank India, Esha shares her full journey with honesty and insight.Harsh explores the origin story of the brand – how Esha chose the name “Maisha”, identified a unique market for handbags, wallets, and sling bags, and how she crafted a trustworthy online presence starting with Instagram. We dive into the strategies she used to connect with her audience, the challenges of choosing between online vs. offline distribution, and how storytelling played a massive role in building the brand.Esha also reveals exclusive behind-the-scenes moments from her Shark Tank India journey – the number of rounds, what inspired her to apply, and what it was like pitching to Amit Jain. Learn how appearing on national television impacted her business and brand reach overnight.This podcast is a must-listen for entrepreneurs, fashion brand builders, and anyone who dreams of turning a small idea into a multi-crore success story.