MAJOR COLLEGE FOOTBALL COACHES TURNING DOWN MAJOR JOBS: It's not all about the money anymore.

We are still awash in all the experts and rumors telling us where and why certain coaches will go next in college football, and most of the time, they're not even close. It's becoming more about culture than it is about cash, as big name coaches such as Lane Kiffin won't just bolt to the Florida Gators because the job is open. Coaches don't need to be involved in disasters such as LSU, and they might take less money for a better job.