Major Forces Shaping the Consumer Health Industry

Spending on consumer health is increasing globally, with a focus on preventive measures and wellness campaigns. Demographics and consumer lifestyles are two forces shaping the industry. For instance, the aging global population is leading to more elderly consumers with specific health needs. Urbanization is also a force; as consumers become busier, self-medication becomes a popular alternative to doctor visits. Stephanie Prymas, Consumer Health Research Analyst at Euromonitor, gives a detailed overview of the consumer health industry in this podcast.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.