Major League Baseball: Overbranded and Overhyped

I expect that the title of this podcast reveals my opinion of MLB’s current approach to partnering with corporations to raise revenue, awareness, and ROI. In my opinion, in-game advertising, that appears virtually everywhere in the course of a television broadcast, is a distraction to the play on the field. And, in the past, there was an organic connection between company sponsors and major-league teams. Now the arrangement seems stripped down to the contrived and transactional, no matter how much both sides deliver messaging to the contrary, couched in PR word salads. Music: “Field Grass,” by Sergei Pavkin email: [email protected]