Major Middle Eastern Airlines Moving into Scandinavia

Emirates Airways recently announced it would open a new route between Dubai and Stockholm in September of 2013. Although some Middle Eastern destinations are popular with Scandinavian tourists, such as Dubai and Doha, many destinations are used as connections for Scandinavians travelling to Asia or Australia. This means the largest competition for Middle Eastern airlines comes from Asian and Australian airlines with direct flights to Scandinavia. There are still many untapped cities in the Middle East for new routes to Scandinavia, states Pasi Hannonen, Senior Research Analyst at Euromonitor.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.