Major Moment on Standing Out in Music: Visual Branding, Merch Strategy & Live Concert Lessons

One question that all young artists and bands must ask themselves is this... what sets you apart from everyone else? Why should people and music fans in general care about your band at all? Is there anything that would draw that fan into your band and into your music compared to all of the other artists out there?Well when it comes to a younger band, this band might have just discovered those principles and put them into action. They may have just the sound to do it, but further understand the importance of the visual connection that fans must find to connect with a band. When an artist can connect with you more than just through the sense of sound, then you have something worth while.Andrey and Sahsa from the New England hard rock band Major Moment join the Chord Progression Podcast today, on their request to be a part of the show. Naturally we obliged because we knew a conversation with them would be more than worth it. On this episode, we discuss:- Why Major Moment decided to go with a visual color theme of purple going forward, how they can use it to show a visual connection and visual evolution to fans, and the importance of it all for connection and live show.- If colored merch, outside of just the standard black t-shirt, is working for the band and the possible shift in the merch tastes of the American audience.- How they learned to put on the best live show by watching larger bands do it at Blue Ridge Rock Fest 2021, from stage setup to preshow preparation for the best transitions.This is an episode that all younger artists should be checking out and listening to. Tap the subscribe button as there are plenty of these conversations still to come.Find Major Moment Online:Facebook: https://www.facebook.com/majormomentTwitter: https://x.com/majormomentbandInstagram: https://www.instagram.com/major.moment/Tik Tok: https://www.tiktok.com/@majormomentYouTube: https://www.youtube.com/@majormomentvevo242Website: https://majormomentband.comMerch: https://majormomentband.com/merch/Spotify: https://open.spotify.com/artist/4PRHkf31ZSxZ5tbYe8xMZm?si=dVO-NvBKQliZj0FiKiQfywApple Music: https://music.apple.com/us/artist/major-moment/1390215693Check out our sponsor: DarkFusion Systems!Use code "CPPOD" for $100 off of your computer build!https://darkfusionsystems.comFollow us on social media!Facebook:https://www.facebook.com/chordprogressionpodcastTwitter:https://twitter.com/cppodofficialInstagram:https://www.instagram.com/chordprogressionpodcast/YouTube:https://youtube.com/channel/UCqRKZCDMcFHIYbJaLQMfDbQChord Progression Podcast (Spotify):https://open.spotify.com/show/53XWPGrIUvgavKF5Fm6SLkChord Progression Podcast (Apple Podcast):https://podcasts.apple.com/us/podcast/chord-progression-podcast-the-gateway-to-new-rock-and-metal-music/id1454876657Chord Progression Podcast (Amazon): https://music.amazon.com/podcasts/b8dad803-444c-4a73-8aa5-67b4fc43f4baChord Progression Podcast (iHeart Radio):https://www.iheart.com/podcast/269-chord-progression-70632531/Podcast Webpage:https://mysongoftheday.com/my-song-of-the-day-rock-2000-today/chord-progression-podcast/Welcome: (0:00)Major Moment is Here, By Their Request: (2:00)Why the Masquerade in Atlanta Creates Best Live Environment: (4:54)How Major Moment Captures Attention as an Opener: (9:31)The Genius of a Color Theme: (13:41)The Colorful Merch & Visual Connection: (24:54)The Importance of Creating a Visual Connection: (30:02)Learning how to Operate Live from Other Bands: (36:27)What's Next for Major Moment?: (46:06)New Artists to Check Out: (51:31)Kevin's Final Thought; The Color Theme is Genius: (58:48)