MAKE Beauty: Looking Forward With Owner and Creative Director Carrie Barber

Carrie Barber has collaborated with some of the most influential beauty brands on the planet, including Glossier, Sephora, and VIOLET GREY. In 2013, Carrie and her partner took a bold leap by acquiring and relaunching MAKE Beauty. Carrie continues to evolve MAKE, pushing the brand forward into the next chapter of beauty. For her, this means making sustainability the standard, using cleaner and more effective ingredients, incorporating technology into formulations and the digital experience, and experimenting with pigment again. Today, MAKE offers a collection of utilitarian personal care essentials designed to seamlessly integrate into your daily routine. In this episode, Carrie also discusses:How her involvement with MAKE started with a DMReformulating the products to keep the ethos of the brand while embracing the newMarketing makeup and skincare as a digital only brandHow to grab attention with branding and packagingPartnering with biotech labsThe importance of supporting makeup artists and communityWe hope you enjoy this episode and gain valuable insights into Carrie’s journey and the growth of MAKE. Don't forget to subscribe to the Glam & Grow podcast for more in depth conversations with the most incredible brands, founders, and more.Be sure to check out MAKE at www.makebeauty.com and on Instagram at @makebeautyofficialThis episode is sponsored by Shopify.Shopify POS is your command center for your retail store. From accepting payments to managing inventory, Shopify has EVERYTHING you need to sell in-person. Sign up for a one-dollar-per-month trial period at www.shopify.com/glamThis episode is brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified brands recapture 7+ figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co