EPISODE · Apr 24, 2025 · 35 MIN
Make ChatGPT Your CMO: The Smartest AI Strategy You’re Not Using
from Your Digital Marketing Coach with Neal Schaffer · host Neal Schaffer
In today’s episode, we’re diving deep into a fresh way to look at AI—one that goes beyond writing content or summarizing documents. My guest, Stephen Lewis, a seasoned journalist and copywriter with decades of experience, shares how businesses can use AI not just as a helper, but as a full-blown strategic partner. We explore how to create synthetic personas—AI-powered customer models that give honest, detailed feedback. This isn’t just about tech. It’s about using smart tools to better understand your audience, improve your message, and grow your brand. If you’ve ever wondered how to get ahead in digital marketing with AI, this episode will show you how.Guest Links:Connect with Steven on LInkedInSteven's Copywriting Agency TaleistSteve's AI CourseLearn More:Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazonBuy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazonJoin My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmoDownload My Free Ebooks Here: https://nealschaffer.com/books/Subscribe to my YouTube Channel: https://youtube.com/nealschafferAll My Podcast Show Notes: https://podcast.nealschaffer.com
What this episode covers
In today’s episode, we’re diving deep into a fresh way to look at AI—one that goes beyond writing content or summarizing documents. My guest, Stephen Lewis, a seasoned journalist and copywriter with decades of experience, shares how businesses can use AI not just as a helper, but as a full-blown strategic partner. We explore how to create synthetic personas—AI-powered customer models that give honest, detailed feedback. This isn’t just about tech. It’s about using smart tools to better unders...
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Make ChatGPT Your CMO: The Smartest AI Strategy You’re Not Using
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