Make Content for Your Audience – Not for Google w/ Grace Wright & Aaron Weekes

If your content strategy starts with whether there’s keyword search volume around your SEO terms, you’re starting at step five.Here’s step one: conduct customer interviews to learn what they value and prioritize.In this episode, I interview Gorilla 76’s own Grace Wright and Aaron Weekes, both Thinker and Strategist, about creating winning content that starts with customers, not keywords.In this episode we discuss:-Making your customer’s success the object of your content-Getting the right messages to the right people-Providing one of these three qualities: best, first, or different-Starting your content strategy with the right questions (lots and lots of them)-Forecasting the future of SEO tacticsGrace Wright can be reached at: https://www.linkedin.com/in/grace-wright-76940312a/ Aaron Weekes can be reached at: https://www.linkedin.com/in/aaronmichaelweekes/ To ensure that you never miss an episode of The Manufacturing Executive, subscribe on Apple Podcasts, or Spotify.Listening on a desktop & can’t see the links? Just search for The Manufacturing Show in your favorite podcast player.