Make Doing Good Look Good: On designing for belonging, moral ambition and the pitfalls of privilege with Harald Dunnink

Can designing a movement get the smartest people to work on the biggest problems instead of disappearing into what one author calls “the Bermuda Triangle of talent”: consulting, tech, and banking? In this episode, Ben sits down with Harald Dunnink, designer, serial co-founder, and advocate for moral ambition. Harald founded Momkai, a Dutch design agency “for people who give a damn,” co-founded De Correspondent (a member-funded journalism platform on a mission for “unbreaking news”), and most recently launched the School for Moral Ambition with bestselling author Rutger Bregman. Harald’s design philosophy centers, as he describes, on “making doing good look as good as possible” – using the same branding and marketing tools that sell sneakers and energy drinks to instead sell noble causes. He challenges the extractive mindset of traditional business with what he calls “memberful design” – designing not for users to be hooked, but for members to belong. Through his work he tries to combine the idealism of an activist with the ambition of an entrepreneur. This is a conversation about the difference between being radically hopeful and being called naive. About the role privilege plays in being able to choose morally ambitious work, and how to redefine success when everyone around you follows the same maximalist capitalistic playbook. Resources & References Momkai: https://momkai.com/ School for Moral Ambition: https://schoolformoralambition.org/ Small Fry by Lisa Brennan-Jobs Humankind by Rutger Bregman Moral Ambition by Rutger Bregman The Good-Enough Life by Avram Alpert Connect with Harald Dunnink LinkedIn: https://www.linkedin.com/in/haralddunnink/ Bio: Harald is a designer and serial co-founder who describes his philosophy as “cultivating calm and designing for belonging”. He founded Momkai, a Dutch design agency, working with international clients from Nike to Red Bull before pivoting to use those branding tools for social good. Harald also co-founded The Correspondent, a member-funded journalism platform for as he says “unbreaking news,” which also became a publishing house with nearly 30 bestselling books. Most recently, he co-founded the School for Moral Ambition with bestselling author Rutger Bregman, focusing on the biggest, most neglected, yet fixable problems. Send us Fan Mail Follow us on Instagram: https://www.instagram.com/poetsandthinkerspodcast/ Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast/poets-thinkers/id1799627484 Subscribe on Spotify: https://open.spotify.com/show/4N4jnNEJraemvlHIyUZdww?si=2195345fa6d249fd Send your ideas, feedback and guest recommendations to [email protected]