Make It Human: How to Win in B2B Marketing in 2025

Send us a text In this special solo episode of Marketing in the Madness, Katie Street takes you through actionable strategies for B2B marketing in 2025. With AI reshaping the marketing landscape, Katie shares why human-centered content and authentic engagement are more critical than ever. From lead-generation events to TikTok-style videos, she unpacks the future of marketing that puts people first and delivers real, measurable results. Key Topics Covered: Human-Centered Marketing in 2025 - Why authenticity matters in an AI-dominated world and the need for person-first marketing to build trust in B2B. The Power of Events in a Fake Marketing World - How live events create real, trustworthy engagement and how to use events to connect with prospects in meaningful ways. Strategies for Hosting Successful Lead-Generation Events  - designing events that solve real prospect challenges, choosing unique venues and creating memorable experiences and why inspirational speakers are key to audience engagement. Building Relationships Through Nurture Journeys - Step-by-step guide to pre-event and post-event engagement and how to use personalised invitations and follow-ups to secure meetings. Leveraging Events for Content Creation - Turning event discussions into video snippets, articles, and social content and using these assets to target ideal prospects and extend event impact. The Future of B2B Content Creation - why short, snappy videos are the key to capturing attention and tips for creating educational, non-salesy content that builds relationships. This episode is packed with actionable insights and real-world strategies for anyone looking to stand out in the competitive world of B2B marketing. Katie’s tips will help you build authentic relationships with prospects and drive measurable results through human-centered campaigns. In This Episode, Learn About: Human-centered marketing strategies. The role of live events in lead generation. Creating value-driven content for B2B audiences. How to use TikTok-style videos for LinkedIn success. Tips for crafting hyper-personalized marketing campaigns. Why AI tools are critical but should support—not replace—human creativity. This episode of Marketing In The Madness discusses B2B Marketing 2025, Human-Centered Marketing, AI in Marketing, Lead Generation Strategies, Marketing Events, Marketing Automation, LinkedIn Marketing Tips, Short-Form Content for B2B, Content Marketing Strategy, Personalised Marketing Campaigns, TikTok for Business and Event-Based Lead Generation LINKS: Katie Street https://www.linkedin.com/in/katiestreet/ https://www.instagram.com/streetmate/ Katie Street: https://www.linkedin.com/in/katiestreet/ https://www.instagram.com/streetmate/ Marketing in The Madness https://marketinginthemadness.buzzsprout.com/ https://www.linkedin.com/company/marketing-in-the-madness-podcast/ https://www.instagram.com/marketinginthemadness/ Follow Street Agency: https://street.agency/ https://www.instagram.com/street.agency/ https://www.linkedin.com/company/streetagency/