Make It Make Sense: A CX-First Approach to Marketing | Let’s Laugh About It with Emma Grove

Zoe sits down with Emma Grove to talk about her unconventional path into marketing—from dropping out of college and working in hospitality to landing a role at Inevitable Agency.Emma shares how taking a chance on herself (with a push from her boyfriend) led her into customer experience (CX), where she learned the foundations of business, retention, and brand loyalty. She explains how working in CX completely changed how she sees companies as a consumer.As she grew in the agency, Emma transitioned into influencer marketing, where she found a creative outlet and a role that aligns with her passions. The conversation highlights the importance of mindset, being open to learning, and the agency’s core philosophy: “make it make sense.”They also touch on company culture, leadership, and how thinking creatively—and logically—can unlock opportunities (like Emma earning a trip to the Philippines through her initiative).