Make It Make Sense - Inside The Billion-Dollar Business of Football Jerseys

Football regalia is big business. According to FIFA, global football merchandise generates billions every year, while Deloitte reports that top clubs can make over €100 million annually from kit sales alone. But it’s not just about money. Fans don’t just buy jerseys for style — they buy identity, loyalty, and belonging. Wearing a team’s colours becomes personal. So make it make sense… how did supporting a team turn into such a powerful, profitable emotional connection? Peace Mabasa Academic and researcher for the Vaal University Technology’s Department of Marketing in Retail Business and Sports management Kaya 959