Make It Memorable with Paul Pleydell & Barry Knight - Glee 2025 Live

Garden centres aren’t just about plants anymore. Recorded live at Glee 2025, Phil & Kate sit down with Paul Pleydell of Pleydell Smithyman and Barry Knight of The Full Range to unpack how experience, smart design and a considered food offer can lift margins, smooth seasonality and win younger families. From “make it better before you make it bigger” to being famous for something (yes, even a lemon meringue pie a foot high), this episode is packed full of ideas for teams who want their site to be talked about for the right reasons.GuestsPaul Pleydell — Director, Pleydell Smithyman, design & business consultants for the garden and rural sector.Barry Knight — Director, The Full Range, food procurement & consultancy serving 50+ independent garden centres.What you’ll learn:Experience first: If a customer can’t finish the sentence, “I went to your garden centre and guess what…”, you’ve not created a memorable visit. Make signature moments people want to share.Food as a profit engine: Why cafés and food halls boost dwell time, attract younger families, and should lead your site’s highest margins, when the offer is right.Be famous for something: From giant scones to a stand-out “signature dish,” create a hook that earns word-of-mouth.Data over guesswork: Use EPOS and management accounts to prune the tail, reset ranges and protect profit - low CapEx, high impact.Weather-proofing revenue: To flatten peaks and troughs.Independent edge: How local agility, attention to detail and service can outclass chain buying power on value felt by customers.Perfect forOwners, directors and managers in independent garden centres; teams planning refurbishments; anyone growing hospitality, food hall or café performance.Enjoy the episode, and if it sparks an idea, share it with your team and tag us.