Make It Punchy by Emma Stratton

https://thebookvoice.com/podcasts/2/audible/20250 to listen full audiobooks. Title: Make It Punchy Author: Emma Stratton Narrator: Emma Stratton Format: mp3 Length: 3 hrs and 40 mins Release date: 10-02-24 Ratings: 4.5 out of 5 stars, 3 ratings Genres: Writing & Publishing Publisher's Summary: Sell your tech (without getting technical). B2B tech marketing is confusing buyers with technical jargon and drowning them in meaningless buzzwords that leave them overwhelmed (and not all that interested in buying). When everyone’s using the same tired lingo, how do you cut through the noise and show buyers your value? You get punchy. In Make It Punchy, tech messaging expert Emma Stratton explains how and why you need to leave all the jargon behind. How to get real with buyers about why your technology matters to them.