Make Me Not Me by Ingemar Fredriksson, Deane Golterman

https://thebookvoice.com/podcasts/2/audible/98389 to listen full audiobooks. Title: Make Me Not Me Author: Ingemar Fredriksson, Deane Golterman Narrator: Richard Kemp Format: mp3 Length: 8 hrs and 29 mins Release date: 06-18-25 Ratings: Not rated yet Genres: Consumer Behavior & Market Research Publisher's Summary: Do we really need more consumer "stuff"? While most everyone will answer "No", we still see thousands of new products and services launched every day. These compete for our attention with already inundated markets filled with existing products–in the midst of the most intense information flows in history. Traditional adverts are not a cost-effective solution and like much more. So how can you successfully catch consumers’ interest? This book provides the answer.