Make People Actually Care: Divorce edition | Classic Storytelling with Marsha Shandur 2

Marsha Shandur - our persuasive story expert - has a simple framework that makes everything you write for your business more persuasive. That's every presentation, email + piece of sales copy more effective. So helpful. She walks us through the whole thing - normally only taught in her workshops - as we look at Two Homes, a picture book about a kid with separated parents that turns out to be a masterclass in persuasive communication. It's fresh, easy to apply + will change how you communicate with your clients. Look for more Classic episodes + go back to catch #1 in this Classic Storytelling mini-series if you haven't already. Books discussed in this episode: Two Homes - Claire Maserelle, illustrations by Katie MacDonald Dinosaurs Divorce - Laurene Krasny Brown Mama, Mummy and Me in the Middle - Nina LaCour The Very Hungry Caterpillar - Eric Carle Little Gorilla - Ruth Bornstein Winnie the Pooh - A A Milne Marsha’s Instagram: @yesyesmarsha Marsha’s Website + Secret Page - Made Just for Us: www.yesyesmarsha.com/BizBookBroadcast ==== If you’d like my help with your Business go to www.lizscully.com/endlessClients ==== And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients. This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely. Click here lizscully.com/reading to get your book list