Make readers the hero | Ep 294

CarTalk with Kartik #294: Make Readers The HeroHow do you actually make your book interesting? That's the question a #CEO asked me recently. Hey there, welcome to CarTalk with Kartik, I'm Nitin Kartik. As a 2X #bestselling author featured on #BBC TV & Times Square and having collaborated with over 70 CEOs, here's my answer.Your book becomes interesting when your reader becomes the #hero. A lot of CEOs start with, “Here’s my company. Here’s my journey. Here’s my genius.” That can work, but only if your reader is not quietly thinking, “Wonderful, but what’s for lunch?”The better approach is simple #storytelling. Start with the customer’s problem. Show the obstacles. Then show the path to a better outcome. Your expertise becomes the guide, not the #trophy.Think less “corporate brochure in a blazer” and more “clear story that makes a buyer say, wow, they get me.” That’s how a business #book builds trust before the first sales call. So make readers the hero.This insight comes from page 152 of my book Product Marketing Wisdom - which just completed 68 weeks on the #Amazon bestseller list. Check it out at:https://ProductMarketingWisdom.com/sListen to CarTalk with Kartik on #Apple Podcasts, #Spotify, #YouTube Music, Amazon Music, #Audible, Castbox, iHeart, or your favorite podcast app.